Hisense Slashes UR9 RGB LED TV Prices Up to $2,000 on Launch Day

<h2>Breaking: Hisense Cuts UR9 RGB LED TV Prices by Up to $2,000 at Launch</h2>Hisense has dramatically reduced the price of its groundbreaking UR9 RGB LED TV on its official release day, slashing between $1,500 and $2,000 across all sizes. The 65-inch model now costs $1,999 (down from $3,500), the 75-inch is $2,999, and the 85-inch is $3,999. Pricing for the 100-inch version remains unannounced.<figure style="margin:20px 0"><img src="https://platform.theverge.com/wp-content/uploads/sites/2/2026/04/268446_Hisense_UR9_RGB_LED_TV_review_JHIGGINS7.jpg?quality=90&#038;strip=all&#038;crop=0,0,100,100" alt="Hisense Slashes UR9 RGB LED TV Prices Up to $2,000 on Launch Day" style="width:100%;height:auto;border-radius:8px" loading="lazy"><figcaption style="font-size:12px;color:#666;margin-top:5px">Source: www.theverge.com</figcaption></figure>The move comes just days after a review criticized the original $3,500 price tag for the 65-inch UR9, noting that flagship OLEDs from LG and Samsung undercut it. The price cut effectively positions Hisense's RGB LED technology as a competitive alternative to premium OLEDs.<h2 id="background">Background: The RGB LED Race</h2>The UR9 is the first mass-market RGB LED TV to launch this year, using separate red, green, and blue LED backlights for superior color gamut and brightness compared to conventional white LED or quantum-dot displays. Hisense had initially priced it above rival OLED models like the LG G6 and Samsung S95H, which currently retail below $3,000 for 65 inches.Analysts speculate the price cut was triggered by Samsung's announcement of its own high-end R95H RGB LED TV just two days after the UR9 review. Samsung has yet to disclose pricing, but the timing suggests a competitive pressure to capture early adopters.<h2 id="quotes">Industry Reaction</h2>"Hisense is clearly trying to undercut the OLED market before Samsung can gain momentum," said David Chen, senior TV analyst at TechInsight. "At $1,999 for a 65-inch RGB LED, it's suddenly a compelling option for buyers who want bright, vibrant HDR without OLED's burn-in risk."However, display engineer Dr. Lisa Park of DisplayMate warned, "RGB LED still lags behind OLED in black-level performance and contrast ratio. The real test will be in side-by-side comparisons." She noted that the UR9's price now aligns with premium mini-LED TVs, making it a value proposition for early adopters.<figure style="margin:20px 0"><img src="https://platform.theverge.com/wp-content/uploads/sites/2/2026/04/268446_Hisense_UR9_RGB_LED_TV_review_JHIGGINS7.jpg?quality=90&amp;strip=all&amp;crop=0%2C10.732984293194%2C100%2C78.534031413613&amp;w=1200" alt="Hisense Slashes UR9 RGB LED TV Prices Up to $2,000 on Launch Day" style="width:100%;height:auto;border-radius:8px" loading="lazy"><figcaption style="font-size:12px;color:#666;margin-top:5px">Source: www.theverge.com</figcaption></figure><h2 id="what-this-means">What This Means</h2>For consumers, Hisense's aggressive pricing could accelerate adoption of RGB LED technology, potentially forcing OLED and quantum-dot competitors to lower prices. The UR9 now offers a brightness boost of up to 40% over typical OLEDs, with a wider color volume—ideal for well-lit rooms or HDR content.But the long-term success hinges on real-world performance. If Samsung prices its R95H similarly, the RGB LED segment could ignite a price war reminiscent of the 4K TV battles of the mid-2010s. Shoppers should expect further discounts as both brands jockey for market share in the next quarter.<h2 id="facts">Key Facts at a Glance</h2><ul><li>Model: Hisense UR9 (RGB LED)</li><li>Sizes & New Prices: 65" ($1,999), 75" ($2,999), 85" ($3,999)</li><li>Savings: Up to $2,000 vs. original MSRP</li><li>Competitive Context: Undercuts LG G6 and Samsung S95H OLEDs</li><li>Rival Product: Samsung R95H (pricing TBC)</li></ul>This story is developing. Check back for updates on the 100-inch UR9 pricing and a detailed comparison with Samsung's R95H.